No matter what you sell and who you sell it to, using social media as a marketing tool can effectively help you grow your brand.
There are a lot of reasons why your business needs to be active on social media. Here are 3 tips to get you started in the right direction.
1. Determine Which Social Media Networks To Be On
There are a lot of social media networks out there. Don’t sign up for every single network simply because they are the new or popular kid on the block. Determine which which are MOST relevant to your business and stick with them. It is better to excel at only one or two social networks than be mediocre at five or six.
Look into each network and determine which will work best for your business. Consider the product or service you are offering and the available human and financial resources at your disposal then decide which social networks you want to be on.
2. Fill Out Your Profiles/Bios Completely
Once you’ve identified the social networks you want to use for your business, the next step is signing up/creating accounts on those platforms. Typically, social media networks will ask you to fill in a profile when you sign up. You definitely want to make sure to completely fill out your profile on each new social network you join. When filling out your profile, make sure to include useful and relevant information that’ll help people find your business. Information such as a short description of your business, the goods/services you offer, contact details as well as a link to your website will go a long way to get you more exposure online.
You also want to make sure to upload a profile image as well as a cover image.
3. Connect With People
Don’t forget that social media is all about being social. You shouldn’t only post about your products and services in an attempt to generate sales, you also need to connect with people.
Follow people and join in on conversations, especially those about or relating to your business.
Try to stimulate engagement by responding to questions or providing further value every chance you get.
Your message won’t be heard on social media unless you’re actively speaking with people.
When interacting with customers through social media, try to:
- Show some personality. Who doesn’t like laughing? Being lighthearted and humorous will help you connect with more people on social media. However, you also need to be serious when it really matters. People love to buy from people, so the more you show your brand’s human side, the more likely they are to engage with you.
- Respond to questions. It is important to respond to your customers’ questions/feedback whether they’re positive or negative. Responding to customers’ questions as quickly as possible will let everyone know you value your audience.
Humanizing your brand is the key to building meaningful relationships with your customers and prospects.
As much as possible, try to come across as human on social media. You’re likely to put people off your brand if your posts sound robotic or lacking in personality.
It doesn’t matter how large or how small your business is, the digital landscape today is a level playing field that affords every brand equal opportunity to excel at social media.