What is a Storefront?
In its most elementary definition, it is the side of a store or shop facing a street. Think of it as that store’s display window you literally walk past on the street everyday.
Why is it important to paint this picture you may ask?
I think it is necessary for merchants to understand this when setting up their online store. The homepage of any store can be likened to that everyday display window you see on the street. Which effectively, is a storefront.
So what makes you stop from your busy schedule and notice a store display window?
Seriously, what pulls you to that display window at Lekki, Ikeja, Surulere, Wuse II, Garki, Gwarinpa and all the other stores spread across this beautiful country called Nigeria; or anywhere else you may find yourself. Is it the colour, branding, perhaps the items displayed or how they are arranged etc? Or maybe you heard about it and decided to check it out. Whatever your reason(s), the storefront must attract the intended customers, pull them into the store, satisfy a curiosity and hopefully convert into sales.
Remember, your homepage is the first feel the customer gets about your brand or store. Most people will leave after one glimpse at your site. It takes something special to keep them interested, let alone willing to buy your product or service.
Here are a few tips on creating that lasting impression with your homepage:
- Let your homepage be consistent with your brand identity. Select themes with colours that are consistent with your brand.
- Ensure your graphics (banners and carousels) display your unique selling points
- Consider the number of product items being displayed on the homepage as the size of the image may affect site download speed
- Take into consideration what the mobile site may look like. Some mobile sites do not display some features of the web. e.g. In some mobile sites, banners are not displayed. They only display carousel images. This may be important to note when considering the information to be displayed.
- Your pages should only be as long as they need to be
- Proof read your content and ensure that you spell everything correctly
- Display basic contact information because you want your customers to be able to reach you. Don’t forget to follow up consistently too.
As the Independence Day draws closer, why not celebrate with an Independence Day Sale?
Create long lasting impressions with eye catching graphics.